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NOW
Modern and Globalization Fashion
By the beginning of the 21st century, fashion, both foreign and domestic, had been landscaping people's lifestyles. Gradually, the Chinese were turning from blindly worshiping foreign brands to developing their own personal taste and style.
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90s
Bare-midriff and Street style
In the year 1996, the Hong Kong crime film called“Young and Dangerous” went viral in mainland China. The young men dressed themselves like the movie actors in this film. At the same time, bare-midriff clothes became popular and swept the urban of China.
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80s
Hawaiian Shirts, Bell-bottomed Pants and Panda-style Sunglasses
In the 80s, Chinese women strived to keep pace with Western fashion, favoring dresses with excessive-shoulder pads, wide-sleeved blouses resembling bat wings, sport wear and bold-colored leggings.
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70s
The false collar and The Iconic White Shoes
People in 1970s had to use cloth coupons at the time to buy clothes, and most of them couldn't afford a real shirt during that difficult period. Then the false collar was invented. These were worn inside the outer garment so that no one could tell whether or not it was a real shirt.
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60s
The Army Uniform and The Liberation Shoes
The China’s “Cultural Revolution” that began in 1966 brought the revolutionary fashion trend as wearing the uniforms. Owning a set of military uniform was the dream of millions of young people. The grass-green uniforms and the army cap became the most fashionable clothing in China.